Are Backlinks Actually Vital In Online Marketing?

15 Aug 2018 23:14
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If you are an Internet marketer, you know how difficult it is to get traffic to your websites in order to get people to check out what you are selling. Many online marketers use Google Adwords or some other type of pay per click marketing in order to get site traffic. One thing you have to understand is that you don't have to pay in order to attract site traffic. This can be accomplished by building backlinks to your money page. These days backlink building is viewed as a crucial element of any marketer's strategies because of the potential that is behind this method.

For those of you who are new to Internet marketing, let me explain what a backlink is. In essence, all a backlink is, is a link which is on one site that points to a different website. So, backlink building is the process of you building links on other people's sites that lead people to your website. Almost all online marketers will agree that backlinks are used by search engines to determine how important your site is to phrases that people are looking for. Let's look at it this way. Let's just say you have a site and on this website you are selling widgets. If you build links to your web site using the keyword targeted text "widgets", your site will end up ranking higher in the search engine results when people search for that word.

While it is simple enough to see the importance of these links, building them is challenging. When it comes to building these backlinks, you can discover tons of ways to accomplish it, but we will let you in on the two major methods to build these links.

One method of backlink building that has been used for several years is the method of submitting your URLs to web site directories. For those of you who don't know, a directory is simple a website that keeps a list of other websites online. The way this works is that you submit your website to a directory with a title and a description of your website plus the URL of the website. When you choose a title for your web site, keep in mind that the title you pick will be the actual link that points to your site. A lot of directories review submissions so it can take a while for your site to get listed, but once you are listed, you have a backlink. You will be able to locate all the website directories you should submit to in the search engines.

Article marketing is another way that Internet marketers begin building these types of links to their sites. The process is rather simple but can be a little time consuming. The basics of this strategy include creating articles that deal with the subject of your site, after which you take the articles and submit them to all the article directories you can find. You then include a link pointing back to your web site in a resource box. The time consuming part is when you have to rewrite the articles prior to submitting to article directories to lower duplicate content penalties. By doing this, the links in the articles that you publish will have greater value to the search engines.

Even though you can find other means to build your backlinks, avoid relying on any black hat methods because they can really hurt your rankings. You'll come across software programs online that can help you build backlinks. You will want to make sure you are paying for quality software. Although these softwares can assist you, there are software packages online that are simply useless.

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